Kefauver-Harris Amendment Essay Example | Topics and Well Written Essays - 500 words

Kefauver-Harris Amendment - Essay Example 127-128). The collective dissent brought about by the Thalidomide catastrophe close to the start of 1960s hurriedly coordinated to the street of new arrangement of laws and an irregular supposition with respect to untried medications. While trying to quit happening one progressively similar to disaster at the back of the Thalidomide setback, the U.S. Parliament, in 1962, passed the Kefauver-Harris Drug Amendment, requesting stark controls on tranquilize checking, advancement and selling. The proclamation attested just because that most sizzling medications must be made known to be useful before being publicized. Moreover, it proposed rigid guidelines for sound designing practices, the aim being to increase quality control in the assembling course. The new codes would step up to change not just the methodology Americans took part in sedate tests yet additionally their expectations for the security of medications affirmed by the U.S. Food and Drug Administration. Kefauver-Harris Drug Amendment surrendered all things considered by the Congress to reinforced command over prescribed and problematic medications and to make certain more noteworthy medication insurance. It was recognized that no medication is really innocuous except if it is likewise adequate. Prior to publicizing a medication, its makers currently needed to exhibit to FDA wellbeing, yet in addition give extensive confirmation of adequacy to the item's future usage - an achievement continue in clinical record.

Research and Analyze a Real Life Conflict Essay

The issues emerging from today’s workforce assorted variety are caused not by the changing structure of the work constrain itself however by the failure of work associations to really coordinate and utilize a heterogeneous work power at all degrees of the association (Ibarra, 2003). Without a doubt, a few companies are remembering assorted variety objectives for their key arranging and are changing organizationwide approaches, however even those progressions are centered mostly around inside procedures of the association. This article’s fundamental contention is that associations need to grow their thought of decent variety to incorporate the association itself, yet in addition the bigger frameworks that establish its condition. Hierarchical approaches and activities that are comprehensive can profit all framework levels from the individual laborer through the work association to the more extensive network. The idea of â€Å"the comprehensive workplace,† presented here, alludes to a work association that isn't just tolerating and utilizing the decent variety of its own work power, yet in addition is dynamic in the network, takes part in state and government projects to incorporate working needy individuals, and teams up across social and national limits with an attention on worldwide shared interests. The comprehensive working environment is characterized as one that qualities and utilizations individual and intergroup contrasts inside its work power participates with and adds to its encompassing network reduces the necessities of impeded gatherings in its more extensive condition works together with people, gatherings, and associations across national and social limits. The social work calling can assume a key job in the conceptualization and execution of such a model for the work environment. The worth framework reflected in this model is harmonious with fundamental social work standards, and the abilities expected to execute projects to build working environment incorporation are predictable with proficient social work aptitudes and capabilities. The issue of assorted variety and consideration takes on extraordinary criticalness in human administrations associations. Ladies and racial and ethnic minority bunches are excessively spoken to among the customers of human administrations offices just as in their staff (Henderson, 2004). The degree to which laborers from differing foundations feel remembered for the association may have an immediate bearing on their activity fulfillment and duty and impacts the nature of administrations gave just as the workers’ own wellbeing, emotional wellness, and social working. This article presents an applied structure applicable to social work practice on the smaller scale, mezzo, and full scale levels. The inquiry tended to by this article isn't whether assorted variety is useful for the association, yet how to oversee it viably. Seen from a biological systems viewpoint, the thought of authoritative inclusionâ€exclusion is utilized as a point of convergence to look at two modelsâ€value-based and practice-basedâ€for understanding and overseeing working environment decent variety. The ongoing accentuation on the decent variety of the work power in human asset the executives depends on verifiable turns of events. Social equality enactment from the 1960s on had prohibited segregation based on sex, race, shading, religion, pregnancy, national root, age, and handicap, barring these elements from business choices (the Civil Rights Act of 1964 [P.L. 88-352], Pregnancy Discrimination Act of 1978 [P.L. 95-555], Age Discrimination Act of 1978, Americans with Disabilities Act of 1990 [P.L. 101-336], Equal Pay Act of 1963 [P.L. 88-38], and Vietnam Era Veterans’ Readjustment Assistance Act of 1974 [P.L. 93-508]). Activated by the Rev. Martin Luther King Jr.’s supplication that individuals ought to be decided by their character, not by the shade of their skin, the goal of these laws was to give equivalent chance to all. In 1965 President Lyndon B. Johnson marked Executive Order 11246 requiring â€Å"employers working with the national government to create governmental policy regarding minorities in society intends to guarantee equivalent business openings in their business practices.† The primary reasonable for governmental policy regarding minorities in society programs was to make up for past segregation and to address current separation. Notwithstanding, with the ongoing reaction against governmental policy regarding minorities in society programs (for instance, California Governor Wilson’s [R] activities in annoying back governmental policy regarding minorities in society programs), organizations may not, at this point be proactive in selecting and holding ladies and ethnic minority laborers, except if they understand that such arrangements work to their advantage. Figures about the future anticipate a maturing work power in which expanding quantities of ladies and individuals from racial and ethnic minority gatherings will take part. By 2020 white non-Hispanic individuals will speak to 67 percent of the work power (down from the current 76 percent), Hispanic nearness will be 14 percent (up from its present 9 percent), Asians will speak to 6 percent (up from today’s 4 percent), and African Americans’ portion of the work power will stay 11 percent (Ibarra, 2003). These work power segment changes will reflect populace segment slants and will shift by area and state. The western states are quickly getting increasingly different as Hispanic and Asian populaces develop. The human administrations work power additionally is getting increasingly assorted with especially high portrayal for ladies at in excess of 65 percent. These progressions propose not onl y a progressively differing work environment, yet in addition an increasingly changed customer pool in human administrations associations, and they underscore the requirement for social work to create practice ideal models for increasingly comprehensive workplaces. The idea of chances for female, ethnic minority, and more established laborers has suggestions for the lives of these laborers and their families, for hierarchical adequacy, and for society all in all. Because of social equality enactment, governmental policy regarding minorities in society projects, and work environment approaches to advance assorted variety, gaining a â€Å"boarding pass† to corporate America has gotten to a lesser degree an issue for ladies and ethnic minority laborers than being remembered for the corporate culture and force structure (Ibarra, 2003). Avoidance from hierarchical data and dynamic systems has been distinguished as one of the most critical issues confronting today’s different work power. The inclusionâ€exclusion experience is one that has profound socialâ€psychological pulls for people, given their reliance on others for the arrangement of even the essential needs of food, safe house, and garments (Henderson, 2004). Mor-Barak and Cherin (1998) conceptualized inclusionâ€exclusion as a continuum of how much individu als feel a piece of basic hierarchical procedures, for example, access to data, connectedness to collaborators, and capacity to take an interest in and impact the dynamic procedure. Research on social demography in the working environment demonstrates that ladies and individuals from racial and ethnic minority bunches normally end up barred from systems of data and opportunity. Comparative patterns are clear in human administrations associations where ladies and ethnic minority gatherings, especially African American ladies, are more probable than different representatives to involve the most minimal positioning positions. These encounters, thusly, are connected to restricted openings for work, delays in professional success, and higher paces of turnover (Giagalone and Beard, 2004). Obviously in law based nations, where equivalent open door is a significant national worth, advancing reasonableness and monetary chances to underachieving citizenry is the privilege and moral activity. Exclusionary authoritative practices are dangerous for people who experience the ill effects of their financial, enthusiastic, and social outcomes just as for associations. Work associations, thusly, need to make and continue a culture that acknowledges singular contrasts and urges differential commitments to the workplace. As it were, they have to endeavor to become comprehensive associations. The government assistance to-work change endeavors can be conceptualized as a chance to make the work place increasingly comprehensive as for financial status. Government assistance change, authorized by the Personal Responsibility and Work Opportunity Reconciliation Act of 1996 (P.L. 104-193), finished 60 years of open help programs in which the sole models for proceeded with help was reliance, destitution, age, or handicap. A key part of the demonstration is the end of government assistance benefits following a limit of 60 months, with the desire that advantage beneficiaries will secure positions at that point. In light of government assistance change, increasingly more government assistance beneficiaries will enter the work power. Customarily, managers have had restricted inclusion or enthusiasm for government assistance change and have not seen working needy individuals as a component in hierarchical life worth considerable speculation. A comprehensive working environment patrons and supports activities to help previous government assistance beneficiaries defeat obstructions to business. The projects center around conquering hindrances to business looked by moms with little youngsters, who make up most of AFDC beneficiaries and poor families (Giagalone and Beard, 2004), and helps previous government assistance beneficiaries with kid care, transportation, lodging, and social insurance costs, which are the fundamental boundaries to work looked by this gathering (Ibarra, 2003). The projects additionally give hands on preparing to permit government assistance beneficiaries to improve their activity aptitudes and increment their wages and advantages. The monetary advantages incorporate improved wages for this section of the populace that expands the pool of shoppers with optional salary. Additionally, better treatment of low-wage representatives who are regularly bleeding edge laborers improves the company’s client connections. What's more, esteem based authoritative practices are frequently alluring to clients. Organizations increase a progressively faithful work power (given that it is treat

CP15 Podcast with Bjork Ostrom from Pinch of Yum about Food Blogging

CP15 Podcast with Bjork Ostrom from Pinch of Yum about Food Blogging INTRODUCTIONMartin: Hi folks! Today we have a very interesting speaker joining our podcast. You will learn lots about food, food blogging, and building a business around this topic. Hi Bjork! Who are you and what do you do?Bjork: Yeah, thanks so much for having me in the podcast. So, starting from the very basic, my name is Bjork Ostrom and my wife, Lindsey, and I live in Saint Paul, Minnesota. And we’re still trying to figure out that idea of explaining what we do. I was just out at a bar with some friends the other day and they introduced me to somebody they knew and he said: “What are you doing?”,  I said “We’re still trying to figure out how to explain this but at a very high level â€" what we do is we run a food blog.So, for people that aren’t familiar with what that would be: essentially, it is a blog, so we run on WordPress. It’s built entirely around food and recipes. And the interesting thing with it though is its food recipes and then a hint of lifestyle or p ersonality. So, in terms of the content itself on the blog; that’s all done or 95% of it is done by my wife, Lindsey. So she does the photography, recipe development, she does all of the writing and I handle a lot of the backend stuff so; advertising, some of the server stuff, and all of the not-so-fun behind the scenes things. Fun for me, but for a lot of people, it’s not fun.So that’s Pinch Of Yum, and then we also have a membership site that we run for people that are in the food space that are interested in building a food related website that they would want to either build a following around or potentially create an income from that’s called Food Blogger Pro.Martin: Great, so just for simplification, Lindsey would drive the traffic and you would monetize it.Bjork: Yes, yep, at a very high and simple level.Martin: Great. When did you start this and why did you start this type of blog?Bjork: Sure, so the interesting with us building these businesses is that when we start ed, our intent wasn’t to build a business. So Lindsey first started Pinch of Yum because we had just recently been married and she said “Hey, you know, I want to figure out how I can share recipes that I’m creating every night”. So what she did is she started posting on social media, Facebook, and sharing with friends and at some point, she said: “It doesn’t make sense for me that I was posting these on social media, it’s probably not what my friends want to hear.” So we said: “You should start a blog or kind of a holding tank or an online recipe box for you to put these recipes.”So she started to do that, and I’ve always been interested in, kind of, the IT side of things. My background isn’t in that, I worked at a non-profit at the time and Lindsey was a teacher, so these aren’t things that we went to school for or formally trained in, but I’ve always been interested in it. So when Lindsey started to do that, I said, “Hey, do you mind if I come alongsi de and experiment with some things in the background?”So, probably a year and a half after she had been working on and off on the blog â€" it had gotten to a point where it was more than just her mom checking in. There would be a few hundred people, every once in a while, a thousand people that would come and read in and we said “I wonder if we can transition this into something that would create an income?” And I don’t think at that point we were even thinking business, we were just thinking like: “What would it be like if we could pay our mortgage payment just through the blog?” and that was like this incredible idea that we could potentially create an income from it.So, it wasn’t something, by any means, that we had started off with the intent to build a business. It was very much so a hobby that Lindsey was interested in, that she started to experience some success with and we said, “Hey, if doors are opening, let’s walk through this and see what we could do wi th it.”Martin: Cool stuff, Bjork! Today, you have around three to four million monthly unique visitors. How long did it take you in this type of four-year-journey to get to like, the first ten thousand or one hundred thousand unique monthly visitors?Bjork: Yes, I think that’s one thing that people are usually glad to hear is that: it takes a long time. When you’re first starting out â€" for a content-based business, which is what Pinch of Yum is, it’s not an e-commerce store or anything like that So the way we create an income and the way we create revenue is by the traffic that comes â€" which it would still be true in any e-commerce business but it’s not like we’d be able to pay for that traffic. So we have to be really intentional about what that looks like.And for people that are interested in building a content based business, maybe it’s a fashion blog, or a food blog, I think that I could be kind of a bummer when you’re starting because nobody really cares or l istens or is following along and it takes a long time to build that up.So, for us from the very start, that first year in terms of monthly traffic would probably be in the one thousand to maybe ten thousand range at the end of the first year. And it wasn’t until two years in that Lindsey started to consistently get a hundred thousand plus visitors to the blog. So that’s 2 years of working really hard, consistently publishing content, and not necessarily get a ton of interaction and people engaging with that content.So, it takes a really long time and its slow and steady right? So it’s not something that you can expect to have right out of the gate.Martin: Cool. And what type of monetization options did you think about back then, like after you’ve been two years since the game and what monetization option did you choose first?Bjork: Yes, the first thing that we got into was the easiest thing and that was advertising, so traditional display advertising, people that are listeni ng would notice this as banner ads. And the reason was because it was so easy to get that implemented. You just take a little script and you put it on your site and then you automatically start creating revenue based off on those ad impressions.The disadvantage with that is you need a lot of traffic and in general you need a decent amount of ads in order to create an income just strictly from traditional advertising and also one of the things that is interesting is that the food space isn’t necessarily the most lucrative space for advertising.The example I would give is: Let’s say you’re in the insurance space and you have a really popular blog about insurance, you’re going to be able to create a lot of income from that because the value of a lead or a customer for insurance is a lot higher than the value that maybe somebody would have if you came inâ€"they were looking for something to make for dinner that night or certain salsa to buy or something like that. So, the first place we went was advertising but it’s good for people to know that while it’s easy, it’s not necessarily the best long term.Martin: Good. Which option did you go by then? Did you then start creating the first digital products?Bjork: Yes, so, kind of hand-in-hand at that point after we started with advertising, we started to look at affiliate marketing and we started to look at having our own products. And affiliate marketing is interesting because while there are some options in the food space, they’re not necessarily super high paying options.So we tried to be intentional about thinking: “What are the different ways that we can use affiliate marketing?” So, actually, one of the ways that we do it on the food blog is we talk about blogging and we recommend certain blogging-related products so it could be hosting, it could be a themeâ€" like a WordPress theme that people could use.So, we started to do that type of affiliate marketing so more online-based products, but th en we also started to integrate little by little Amazon Affiliate advertising. There’s a stretch for a while where we couldn’t be an Amazon associate because of the Nexus law which is a whole site arbitrary  â€" that’s been cleared and we’re able to do that as well.So, affiliate marketing and then creating your own products and we weren’t in anything revolutionary. What we did is we noticed that a lot of people were coming to Lindsey and saying: “I want to take better pictures of my food”. It’s kind of, this universal thing whether you pull her out with friends and posting in Instagram or have their own website that they want to post food photos, we want them to look good, right? We’ve all seen those pictures that are really bad color. And it could be the world’s most incredible sandwich but it’s such a bad picture that you’d never want to eat it. I think people understand that.So, we had a lot of people coming to us and saying: “How do I take better food p hotos?”. So the first product that Lindsey ever did, it’s still available on the site actually, is an e-book all around how to take better food photos.Martin: It seems to me that most of your products are related to some kind of educational product. So, when you’re thinking about how to take better pictures or how do I set up my own food blog and grow it in terms of traffic and monetization. The other route would be going to this e-commerce route so really having your own food related products like, I don’t know, fish oil or whatsoever on your shelf and then sell this on a gross margin via your website or via other channels. Why aren’t you going that route? Or it seems, currently, you are not going that route?Bjork: Yes, that’s a great question. I think the number one reason is just ease of implementation. For us, it’s a lot easier to implement the type of products that we have â€" whether food photography or blogging related products than it would be to, let’s say , create a kitchen utensil that we would sell.I think the other reality is the complexity and the competition that’s involved with the straight consumer product is a lot different than in informational or educational solution in that. I think, when people are purchasing an educational product; they’re also purchasing their understanding of who the brand is or who the individual is. So in the case of the food photography eBook, people know that Lindsey has done a really good job with food photography so it makes sense for them to purchase this food photography   eBook, whereas, if it was, let’s say, you know, a cutting board, I think that people will be a little more intentional about comparing and contrasting and looking for other sources and so the competition is just a little bit different.And then the third piece is just the reality that: with the blogging space and building the business online, that’s the one that I just really, really enjoy. And so it’s a really nice complement for Lindsey to work in her area of passion and interest, and then for me to focus on my area of passion and interest and those overlap really well in that we’re each able to serve in this kind of small weird niche of food blogging and food recipes that we’re each able to do what we enjoy working on while still within this niche, even though those are very different things. Like I’m a terrible chef and Lindsey’s incredible and Lindsey hates the idea of like, spending an afternoon on Google Analytics but I love that. So, part of the reason is because it complements our skills and interests really well. I think if I hated all of that stuff, we wouldn’t have informational products around maybe blogging or social media or monetization things like that but I’m super fascinated by that so it makes sense for us to build that out as our focus area.Martin: Cool. Bjork, when you’re thinking about other food bloggers or bloggers in general, some of them acquire like may be ten thousand, one hundred thousand, two hundred thousand monthly uniques after some time but still the thing, one of the major problems that I’ve seen with lots of them are that they aren’t able to build up high converting sales funnels. So, what are you doing in terms building lead magnets, collecting email addresses and then pushing them towards your products in order to monetize them?Bjork: Yes, we could be doing a lot better job at this but I think we’re probably at the top 5% of people in our space. And I think one of the reasons why is because people in the food/recipe content space primarily think about their thing, their product as the post that they publish, which I think in a lot of ways make a lot of sense, right? So it’s the thing that you’re putting out to the world, people come to that, they consume that content and you make money maybe from affiliate marketing, maybe your own product like a cookbook or advertising. But I think there’s a lot of room for improvement for people to be building and intentionally marketing to a certain funnel.A few of the ways that we’re doing that, one of the ways is: we’re using Active Campaign for email marketing. So we’re tracking when somebody signs up to be a part of the email list and maybe that would be optin like the top recipes from the past year or maybe it would be certain â€" a single recipe that they want a PDF of, we can have the option for people to sign up for that. But after they do that sign up, we track and see: “Are people going to pages that have to do with photography and blogging?” And if they do, we tag these people. It’s not an automated funnel, but what we’ll do is occasionally we’ll have some type of sale or bonus or incentive around one of our products and we know that we’re going to be sending a targeted email to those people because of their previous website activity on the blog.I mean, that’s been a really huge win for us. 2016 is really, for us, think ing about how can we do a better job of treating this as a business as opposed to or in addition to putting out content on a consistent basis. How do we take the interactions that we have and really be as intentional as possible in developing those versus just trying to get more and more traffic. So, does that answers your question or can clarify it all about that?Martin: Totally. What type of tools are you currently using or are you looking at when you’re thinking about optimizing your food blog in 2016?Bjork: Sure. Yes, Active Campaign is the big one. So that’s the email service that we use and that’s been a really important implementation for us before we’re in AWeber, MailChimp and we had FeedBurner a long time ago so we had all these different components, we’ve put all those together right now in Active Campaign. So that’s a big one for us.We’re starting to experiment a little bit with SumoMe or optins and haven’t done anything super extensive with that yet, jus t kind of in the early stages with that.And one of the tools that I love to use that I don’t get to as much as I can but I’ve really enjoyed is A/B Testing within Google Analytics. So we’ve run some A/B Tests on our important pages like our food photography page, the home page for Food Blogger Pro, the membership website we did an A/B Test on that was really successful so that’s another one that I enjoyed doing when I have time to get into it.Martin: Cool. And why are you choosing Active Campaign when there are others out there like ConvertKit, MailChimp and so on?Bjork: The one thing I liked about Active Campaign was the ability to tag based on website behavior. To be honest I can’t speak to the other providers, if that’s possible or not. I know where I think with Infusionsoft, it’s possible, I don’t know if it’s possible with ConvertKit, but the idea being that it doesn’t have to be based on like a link click in order to tag somebody, it could be purely based o n website behavior so similar to Google Analytics, Active Campaign can track along with that. Do you know if Convert Kit, the other tools offer that?Martin: Im not aware of that. So I also have the same understanding that with ConvertKit, it’s more like on which lead magnet that somebody downloades.Bjork: Yes, exactly. So, it’ll be like a download that they do or the link that they click with the email and that’s what segments people. One of the things I like about Active Campaign is that you can segment based on a page that’s visited. So for us, we have all of our friends’ food photography pages tagged and the reason that’s so important for us is because those are very different markets â€" somebody gets interested in food photography versus somebody that’s interested in like vegetarian recipes. We don’t want to send an email to people that are interested in vegetarian recipes about food photography, there’s a lot of dissonance with them in that and it will increa se unsubscribes and things like that. So that’s one of the things that we really like with Active Campaign.But to be honest, a huge part of it for us was like, picking something and moving forward. I think one of the things that people do constantly run into is this analysis-paralysis issue where they always feel like they should either be using a service so they’re bouncing around or they compare and contrast for months and months and months when it would’ve been more valuable to pick something and move forward on it.So the big part of it for us was saying: “This looks like it has the things we need and let’s go ahead and move forward on it.”ADVICE TO OTHER BLOGGERS FROM BJORK OSTROMMartin: Great, yeah, cool. One thing I would like to hear from your side is if you’re having this person blogging about this specific topic, what type of mistakes do you often see them doing?Bjork: I think that people spend or place so much of an emphasis on quantity of content over qualit y of content. And I think it’s a balance, it has to be both. The analogy I like to give is this idea of a band, and for a lot of bands, we know them because of two or three songs that they’ve written. And they’ve been really incredible songs and that’s why we know that band because it’s kind of their one hit wonders. And I think that that could be really true for a lot of different blogs in content based businesses.They’ll have a handful of posts maybe 20-30% of the posts that bring in, let’s say 70-80% of the traffic. And the reason that is, is because those posts are really, really high quality posts that are really helpful for people and the thing is, those take a really long time to create. But the, kind of, catch that you get with it is that much like a band, in order to get those one hit wonders, you have to write a lot of quality content, if you’re in the space of writing, right, there’s a lot of types of different content, you can do a podcast, videos, thin gs like that but just using writing because it’s the easiest.So, I think the biggest mistake that I see happening is people pushing out content because they’re able to check the post box, like: “I publish a post, check”. But the reality is that it’s probably better to publish one really good post than two decent posts even if it feels like you’re doing more work. I see that happening a lot: People placing a really high value on quantity over quality.Martin: Cool. When I’m analyzing your traffic, so where are the users coming from, from which type of channels, I see two major channels popping up so one is SEO and the other one is Pinterest. I would’ve assumed that something like picture sharing is quite a big part of the traffic, like Pinterest. What are you doing in order to attract this traffic from Pinterest?Bjork: Yes, so, one of the advantages that we’ve had was just starting early, so that’s a big part of it isâ€" so Lindsey was blogging and you know publish ing recipes and photos around the same when Pinterest really started picking up speed. So part of it is right place, right time.The other part of it is taking really high quality food photos and that’s why you know, go back to an earlier conversation that we’ve had about that earlier topic about food photography it’s such an important piece of this next development of the web like video and photos were so visually oriented that if you’re able to create compelling images or if you’re able to create compelling videos, that’s really going to do a lot to drive interest in your content and traffic to your site.So, as simple as it is, a huge part of it is taking creative and compelling photos and that’s one of the things that Lindsey’s really good at and she’s really intentional with. She’s intentionally slow with that process of making sure she gets the right photo so that’s a really big piece of it which is, it’d be kind of obvious but I think it’s important t o point out.VISION OF PINCH OF YUMMartin: Good. Do you have a vision for Pinch of Yum?Bjork: Yes, so, I think the long term vision for Pinch of Yum is to keep it as a personal site that is attached to Lindsey and for us that’s a really intentional decision because we know that a lot of people would view building a business as something that you build up and eventually at some point you look at it and say: “It makes sense for us to have this be acquired by XYZ.” And in order to do that, you have to remove a lot of your personality from it but we know that Pinch of Yum for us isn’t that. Lindsey wants it to be central to who she is, her personality, she likes being the sole author or primary author at least for the blog so that’s a really big part of it is to continuing to stay personality-driven as opposed to just food and recipe-driven.That being said, knowing that Pinch of Yum has a following, we’re able to use it to launch other things off of. So, for instance we have a project that we’re working on right now called the PlateView and depending on the people currently listening to this, they can see a prelaunch at plateview.com and PlateView is a recipe video application and it’ll be a website eventually. And one of the unfair advantage that we have on working on this platform is that: we have Pinch of Yum with a really big following so Pinch of Yum can stay user-centric but we can use that to help build other assets or businesses off of it.So, long term vision is to really not change that much and to continue to have us and Lindsey be a big part of the blog while at the same time expanding outward and saying: “What are the things that we can build off of Pinch of Yum that maybe don’t require us to be the sole content creators but allow us to leverage what Pinch of Yum has built over the years.”Martin: Totally. Great. Thanks for your time Bjork, I wish you all the best.Bjork: Yeah, thanks so much for having me on.THANKS FOR LISTENING! Welcome to the 15th episode of our podcast!You can download the podcast to your computer or listen to it here on the blog. Click here to subscribe in iTunes. INTRODUCTIONMartin: Hi folks! Today we have a very interesting speaker joining our podcast. You will learn lots about food, food blogging, and building a business around this topic. Hi Bjork! Who are you and what do you do?Bjork: Yeah, thanks so much for having me in the podcast. So, starting from the very basic, my name is Bjork Ostrom and my wife, Lindsey, and I live in Saint Paul, Minnesota. And we’re still trying to figure out that idea of explaining what we do. I was just out at a bar with some friends the other day and they introduced me to somebody they knew and he said: “What are you doing?”,  I said “We’re still trying to figure out how to explain this but at a very high level â€" what we do is we run a food blog.So, for people that aren’t familiar with what that would be: essentially, it is a blog, so we run on WordPress. It’s built entirely around food and recipes. And the interesting thing with it though is its food recipes and then a hint of lifestyle or p ersonality. So, in terms of the content itself on the blog; that’s all done or 95% of it is done by my wife, Lindsey. So she does the photography, recipe development, she does all of the writing and I handle a lot of the backend stuff so; advertising, some of the server stuff, and all of the not-so-fun behind the scenes things. Fun for me, but for a lot of people, it’s not fun.So that’s Pinch Of Yum, and then we also have a membership site that we run for people that are in the food space that are interested in building a food related website that they would want to either build a following around or potentially create an income from that’s called Food Blogger Pro.Martin: Great, so just for simplification, Lindsey would drive the traffic and you would monetize it.Bjork: Yes, yep, at a very high and simple level.Martin: Great. When did you start this and why did you start this type of blog?Bjork: Sure, so the interesting with us building these businesses is that when we start ed, our intent wasn’t to build a business. So Lindsey first started Pinch of Yum because we had just recently been married and she said “Hey, you know, I want to figure out how I can share recipes that I’m creating every night”. So what she did is she started posting on social media, Facebook, and sharing with friends and at some point, she said: “It doesn’t make sense for me that I was posting these on social media, it’s probably not what my friends want to hear.” So we said: “You should start a blog or kind of a holding tank or an online recipe box for you to put these recipes.”So she started to do that, and I’ve always been interested in, kind of, the IT side of things. My background isn’t in that, I worked at a non-profit at the time and Lindsey was a teacher, so these aren’t things that we went to school for or formally trained in, but I’ve always been interested in it. So when Lindsey started to do that, I said, “Hey, do you mind if I come alongsi de and experiment with some things in the background?”So, probably a year and a half after she had been working on and off on the blog â€" it had gotten to a point where it was more than just her mom checking in. There would be a few hundred people, every once in a while, a thousand people that would come and read in and we said “I wonder if we can transition this into something that would create an income?” And I don’t think at that point we were even thinking business, we were just thinking like: “What would it be like if we could pay our mortgage payment just through the blog?” and that was like this incredible idea that we could potentially create an income from it.So, it wasn’t something, by any means, that we had started off with the intent to build a business. It was very much so a hobby that Lindsey was interested in, that she started to experience some success with and we said, “Hey, if doors are opening, let’s walk through this and see what we could do wi th it.”Martin: Cool stuff, Bjork! Today, you have around three to four million monthly unique visitors. How long did it take you in this type of four-year-journey to get to like, the first ten thousand or one hundred thousand unique monthly visitors?Bjork: Yes, I think that’s one thing that people are usually glad to hear is that: it takes a long time. When you’re first starting out â€" for a content-based business, which is what Pinch of Yum is, it’s not an e-commerce store or anything like that So the way we create an income and the way we create revenue is by the traffic that comes â€" which it would still be true in any e-commerce business but it’s not like we’d be able to pay for that traffic. So we have to be really intentional about what that looks like.And for people that are interested in building a content based business, maybe it’s a fashion blog, or a food blog, I think that I could be kind of a bummer when you’re starting because nobody really cares or l istens or is following along and it takes a long time to build that up.So, for us from the very start, that first year in terms of monthly traffic would probably be in the one thousand to maybe ten thousand range at the end of the first year. And it wasn’t until two years in that Lindsey started to consistently get a hundred thousand plus visitors to the blog. So that’s 2 years of working really hard, consistently publishing content, and not necessarily get a ton of interaction and people engaging with that content.So, it takes a really long time and its slow and steady right? So it’s not something that you can expect to have right out of the gate.Martin: Cool. And what type of monetization options did you think about back then, like after you’ve been two years since the game and what monetization option did you choose first?Bjork: Yes, the first thing that we got into was the easiest thing and that was advertising, so traditional display advertising, people that are listeni ng would notice this as banner ads. And the reason was because it was so easy to get that implemented. You just take a little script and you put it on your site and then you automatically start creating revenue based off on those ad impressions.The disadvantage with that is you need a lot of traffic and in general you need a decent amount of ads in order to create an income just strictly from traditional advertising and also one of the things that is interesting is that the food space isn’t necessarily the most lucrative space for advertising.The example I would give is: Let’s say you’re in the insurance space and you have a really popular blog about insurance, you’re going to be able to create a lot of income from that because the value of a lead or a customer for insurance is a lot higher than the value that maybe somebody would have if you came inâ€"they were looking for something to make for dinner that night or certain salsa to buy or something like that. So, the first place we went was advertising but it’s good for people to know that while it’s easy, it’s not necessarily the best long term.Martin: Good. Which option did you go by then? Did you then start creating the first digital products?Bjork: Yes, so, kind of hand-in-hand at that point after we started with advertising, we started to look at affiliate marketing and we started to look at having our own products. And affiliate marketing is interesting because while there are some options in the food space, they’re not necessarily super high paying options.So we tried to be intentional about thinking: “What are the different ways that we can use affiliate marketing?” So, actually, one of the ways that we do it on the food blog is we talk about blogging and we recommend certain blogging-related products so it could be hosting, it could be a themeâ€" like a WordPress theme that people could use.So, we started to do that type of affiliate marketing so more online-based products, but th en we also started to integrate little by little Amazon Affiliate advertising. There’s a stretch for a while where we couldn’t be an Amazon associate because of the Nexus law which is a whole site arbitrary  â€" that’s been cleared and we’re able to do that as well.So, affiliate marketing and then creating your own products and we weren’t in anything revolutionary. What we did is we noticed that a lot of people were coming to Lindsey and saying: “I want to take better pictures of my food”. It’s kind of, this universal thing whether you pull her out with friends and posting in Instagram or have their own website that they want to post food photos, we want them to look good, right? We’ve all seen those pictures that are really bad color. And it could be the world’s most incredible sandwich but it’s such a bad picture that you’d never want to eat it. I think people understand that.So, we had a lot of people coming to us and saying: “How do I take better food p hotos?”. So the first product that Lindsey ever did, it’s still available on the site actually, is an e-book all around how to take better food photos.Martin: It seems to me that most of your products are related to some kind of educational product. So, when you’re thinking about how to take better pictures or how do I set up my own food blog and grow it in terms of traffic and monetization. The other route would be going to this e-commerce route so really having your own food related products like, I don’t know, fish oil or whatsoever on your shelf and then sell this on a gross margin via your website or via other channels. Why aren’t you going that route? Or it seems, currently, you are not going that route?Bjork: Yes, that’s a great question. I think the number one reason is just ease of implementation. For us, it’s a lot easier to implement the type of products that we have â€" whether food photography or blogging related products than it would be to, let’s say , create a kitchen utensil that we would sell.I think the other reality is the complexity and the competition that’s involved with the straight consumer product is a lot different than in informational or educational solution in that. I think, when people are purchasing an educational product; they’re also purchasing their understanding of who the brand is or who the individual is. So in the case of the food photography eBook, people know that Lindsey has done a really good job with food photography so it makes sense for them to purchase this food photography   eBook, whereas, if it was, let’s say, you know, a cutting board, I think that people will be a little more intentional about comparing and contrasting and looking for other sources and so the competition is just a little bit different.And then the third piece is just the reality that: with the blogging space and building the business online, that’s the one that I just really, really enjoy. And so it’s a really nice complement for Lindsey to work in her area of passion and interest, and then for me to focus on my area of passion and interest and those overlap really well in that we’re each able to serve in this kind of small weird niche of food blogging and food recipes that we’re each able to do what we enjoy working on while still within this niche, even though those are very different things. Like I’m a terrible chef and Lindsey’s incredible and Lindsey hates the idea of like, spending an afternoon on Google Analytics but I love that. So, part of the reason is because it complements our skills and interests really well. I think if I hated all of that stuff, we wouldn’t have informational products around maybe blogging or social media or monetization things like that but I’m super fascinated by that so it makes sense for us to build that out as our focus area.Martin: Cool. Bjork, when you’re thinking about other food bloggers or bloggers in general, some of them acquire like may be ten thousand, one hundred thousand, two hundred thousand monthly uniques after some time but still the thing, one of the major problems that I’ve seen with lots of them are that they aren’t able to build up high converting sales funnels. So, what are you doing in terms building lead magnets, collecting email addresses and then pushing them towards your products in order to monetize them?Bjork: Yes, we could be doing a lot better job at this but I think we’re probably at the top 5% of people in our space. And I think one of the reasons why is because people in the food/recipe content space primarily think about their thing, their product as the post that they publish, which I think in a lot of ways make a lot of sense, right? So it’s the thing that you’re putting out to the world, people come to that, they consume that content and you make money maybe from affiliate marketing, maybe your own product like a cookbook or advertising. But I think there’s a lot of room for improvement for people to be building and intentionally marketing to a certain funnel.A few of the ways that we’re doing that, one of the ways is: we’re using Active Campaign for email marketing. So we’re tracking when somebody signs up to be a part of the email list and maybe that would be optin like the top recipes from the past year or maybe it would be certain â€" a single recipe that they want a PDF of, we can have the option for people to sign up for that. But after they do that sign up, we track and see: “Are people going to pages that have to do with photography and blogging?” And if they do, we tag these people. It’s not an automated funnel, but what we’ll do is occasionally we’ll have some type of sale or bonus or incentive around one of our products and we know that we’re going to be sending a targeted email to those people because of their previous website activity on the blog.I mean, that’s been a really huge win for us. 2016 is really, for us, think ing about how can we do a better job of treating this as a business as opposed to or in addition to putting out content on a consistent basis. How do we take the interactions that we have and really be as intentional as possible in developing those versus just trying to get more and more traffic. So, does that answers your question or can clarify it all about that?Martin: Totally. What type of tools are you currently using or are you looking at when you’re thinking about optimizing your food blog in 2016?Bjork: Sure. Yes, Active Campaign is the big one. So that’s the email service that we use and that’s been a really important implementation for us before we’re in AWeber, MailChimp and we had FeedBurner a long time ago so we had all these different components, we’ve put all those together right now in Active Campaign. So that’s a big one for us.We’re starting to experiment a little bit with SumoMe or optins and haven’t done anything super extensive with that yet, jus t kind of in the early stages with that.And one of the tools that I love to use that I don’t get to as much as I can but I’ve really enjoyed is A/B Testing within Google Analytics. So we’ve run some A/B Tests on our important pages like our food photography page, the home page for Food Blogger Pro, the membership website we did an A/B Test on that was really successful so that’s another one that I enjoyed doing when I have time to get into it.Martin: Cool. And why are you choosing Active Campaign when there are others out there like ConvertKit, MailChimp and so on?Bjork: The one thing I liked about Active Campaign was the ability to tag based on website behavior. To be honest I can’t speak to the other providers, if that’s possible or not. I know where I think with Infusionsoft, it’s possible, I don’t know if it’s possible with ConvertKit, but the idea being that it doesn’t have to be based on like a link click in order to tag somebody, it could be purely based o n website behavior so similar to Google Analytics, Active Campaign can track along with that. Do you know if Convert Kit, the other tools offer that?Martin: Im not aware of that. So I also have the same understanding that with ConvertKit, it’s more like on which lead magnet that somebody downloades.Bjork: Yes, exactly. So, it’ll be like a download that they do or the link that they click with the email and that’s what segments people. One of the things I like about Active Campaign is that you can segment based on a page that’s visited. So for us, we have all of our friends’ food photography pages tagged and the reason that’s so important for us is because those are very different markets â€" somebody gets interested in food photography versus somebody that’s interested in like vegetarian recipes. We don’t want to send an email to people that are interested in vegetarian recipes about food photography, there’s a lot of dissonance with them in that and it will increa se unsubscribes and things like that. So that’s one of the things that we really like with Active Campaign.But to be honest, a huge part of it for us was like, picking something and moving forward. I think one of the things that people do constantly run into is this analysis-paralysis issue where they always feel like they should either be using a service so they’re bouncing around or they compare and contrast for months and months and months when it would’ve been more valuable to pick something and move forward on it.So the big part of it for us was saying: “This looks like it has the things we need and let’s go ahead and move forward on it.”ADVICE TO OTHER BLOGGERS FROM BJORK OSTROMMartin: Great, yeah, cool. One thing I would like to hear from your side is if you’re having this person blogging about this specific topic, what type of mistakes do you often see them doing?Bjork: I think that people spend or place so much of an emphasis on quantity of content over qualit y of content. And I think it’s a balance, it has to be both. The analogy I like to give is this idea of a band, and for a lot of bands, we know them because of two or three songs that they’ve written. And they’ve been really incredible songs and that’s why we know that band because it’s kind of their one hit wonders. And I think that that could be really true for a lot of different blogs in content based businesses.They’ll have a handful of posts maybe 20-30% of the posts that bring in, let’s say 70-80% of the traffic. And the reason that is, is because those posts are really, really high quality posts that are really helpful for people and the thing is, those take a really long time to create. But the, kind of, catch that you get with it is that much like a band, in order to get those one hit wonders, you have to write a lot of quality content, if you’re in the space of writing, right, there’s a lot of types of different content, you can do a podcast, videos, thin gs like that but just using writing because it’s the easiest.So, I think the biggest mistake that I see happening is people pushing out content because they’re able to check the post box, like: “I publish a post, check”. But the reality is that it’s probably better to publish one really good post than two decent posts even if it feels like you’re doing more work. I see that happening a lot: People placing a really high value on quantity over quality.Martin: Cool. When I’m analyzing your traffic, so where are the users coming from, from which type of channels, I see two major channels popping up so one is SEO and the other one is Pinterest. I would’ve assumed that something like picture sharing is quite a big part of the traffic, like Pinterest. What are you doing in order to attract this traffic from Pinterest?Bjork: Yes, so, one of the advantages that we’ve had was just starting early, so that’s a big part of it isâ€" so Lindsey was blogging and you know publish ing recipes and photos around the same when Pinterest really started picking up speed. So part of it is right place, right time.The other part of it is taking really high quality food photos and that’s why you know, go back to an earlier conversation that we’ve had about that earlier topic about food photography it’s such an important piece of this next development of the web like video and photos were so visually oriented that if you’re able to create compelling images or if you’re able to create compelling videos, that’s really going to do a lot to drive interest in your content and traffic to your site.So, as simple as it is, a huge part of it is taking creative and compelling photos and that’s one of the things that Lindsey’s really good at and she’s really intentional with. She’s intentionally slow with that process of making sure she gets the right photo so that’s a really big piece of it which is, it’d be kind of obvious but I think it’s important t o point out.VISION OF PINCH OF YUMMartin: Good. Do you have a vision for Pinch of Yum?Bjork: Yes, so, I think the long term vision for Pinch of Yum is to keep it as a personal site that is attached to Lindsey and for us that’s a really intentional decision because we know that a lot of people would view building a business as something that you build up and eventually at some point you look at it and say: “It makes sense for us to have this be acquired by XYZ.” And in order to do that, you have to remove a lot of your personality from it but we know that Pinch of Yum for us isn’t that. Lindsey wants it to be central to who she is, her personality, she likes being the sole author or primary author at least for the blog so that’s a really big part of it is to continuing to stay personality-driven as opposed to just food and recipe-driven.That being said, knowing that Pinch of Yum has a following, we’re able to use it to launch other things off of. So, for instance we have a project that we’re working on right now called the PlateView and depending on the people currently listening to this, they can see a prelaunch at plateview.com and PlateView is a recipe video application and it’ll be a website eventually. And one of the unfair advantage that we have on working on this platform is that: we have Pinch of Yum with a really big following so Pinch of Yum can stay user-centric but we can use that to help build other assets or businesses off of it.So, long term vision is to really not change that much and to continue to have us and Lindsey be a big part of the blog while at the same time expanding outward and saying: “What are the things that we can build off of Pinch of Yum that maybe don’t require us to be the sole content creators but allow us to leverage what Pinch of Yum has built over the years.”Martin: Totally. Great. Thanks for your time Bjork, I wish you all the best.Bjork: Yeah, thanks so much for having me on.THANKS FOR LISTENING!Tha nks so much for joining our 15th podcast episode!Have some feedback you’d like to share?  Leave  a note in the comment section below! If you enjoyed this episode, please  share  it using the social media buttons you see at the bottom of the post.Also,  please leave an honest review for The Cleverism Podcast on iTunes or on SoundCloud. Ratings and reviews  are  extremely  helpful  and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.Special thanks  to Bjork  for joining me this week. Until  next time!

Become an Architect! What You Need to Know

Would you like to become an architect? What classes should you take in school? How do you get started in your career? And (we have to ask) how much money are you likely to earn? All in one place, here are the most frequently asked questions about careers in architecture with links to common sense answers. The advice comes from architects who have participated in our online discussions, with additional comments from Dr. Lee W Waldrep, an Architectural Education Consultant and author of Becoming an Architect. 13 Things Aspiring Architects Should Know Aspiration, inspiration, and respiration—all of these words come from the same root, the Latin word spirare, to breathe. People who aspire to join the world of architecture live and breathe what is called the built environment. Could that describe you? Here are some questions to consider: What is an architect? What types of work does an architect do? How do architects spend their time? Is architecture a licensed profession?How much do architects earn? What is the average starting salary for an architect? Do architects earn as much as doctors and lawyers? What is the average income for an architect? Is a degree in architecture worth the cost? Should students consider choosing a more lucrative profession? What are the future prospects for architects?What can I do with a major in architecture? What jobs can I get if I study architecture in college? What careers use architecture skills? If I dont become a licensed architect, will my degree in architecture go to waste?To be an architect, what subjects should I take in high school? Can I begin preparing for a career in architecture while Im still in my teens? What courses will help me get ready for college? What classes will look impressive on my college application?Where are the best colleges to study architecture? Where c an I find college rankings and how important are they? Which schools are ranked high for architecture and does it matter? What features should I look for when I choose a college? What is accreditation? How can I find out whether a college or university is accredited?If I study architecture, what is the college curriculum like? What classes are required to earn a degree in architecture?  Will I have to study a lot of math? Will I have to take science classes?What books do you recommend for architecture students? What are some of the most important reference books for architecture? What books do professors and architecture students often recommend?Can I study architecture online? Can I educate myself about architecture by taking online courses and watching videos? Can I get college credit by taking online courses?  Can I earn an architecture degree by taking classes on the Internet? Where can I find free college courses?After college how do I start a career in architecture? Will I become an architect as soon as I earn a degree? What tests will I need to take to become licensed? What are the other requirements?What is a Building Designer? Are building designers always architects? Can I become a building designer without earning a degree in architecture? What are the licensing requirements to become a Professional Home Designer? Will I need a degree in architecture? What courses should I take?How did architecture become a licensed profession? Did Frank Lloyd Wright have a degree in architecture? Why do architects today have to pass so many requirements? When did the examination process for architects begin?What do the letters after an architects name mean? Why do some architects put AIA or FAIA after their names? What does the acronym CPBD mean? What other  acronymns are important in the building and design professions?Are you interested in architecture? If you are in high school, would you be excited about Six Weeks of Lessons? Or would you just tolerate it ? Youve got to love it. Breathe it. Do you have what it takes? French architect Jean Nouvel acknowledged his parents when he accepted the Pritzker Architecture Prize in 2008. They taught me to look, to read, to think and to express what I think, Nouvel said. So, begin with the basics. What qualities make a great architect? Here are a few more comments from some seasoned professionals with ideas to share: A good architect should think more by his heart than brain. He should consider each clients dream as if it is his own....An architect must have interest in the surroundings. When others see land, you, as an architect, should see a plan, ideas, and design.Architecture takes passion and dedication together with creativity.What qualities make a great architect? The one who possesses a great understanding of other fields other than arts and architecture.Imagination, creativity, and passion. Having these three qualities is very important in an architect. Architecture is art.An architect must be a planner every time, every day, everywhere, every movement, to achieve the great wishes.To feel emotion and question it. To see the need and do it. To ask the question when all is complete: Was all done that needed to be done?A good architect must be optimistic. A great architect is not made by way of a brain nearly so much as he is made by way of a cultivated, enriched heart.An architect should b e organized, creative, and resourceful.An architect is a person who should be able to handle many co-related jobs simultaneously. Who should have knowledge of geography, history, sociology, and psychology. And capabilities of learning about new building materials in the market, learning about everything, in addition to thinking and designing. Source Jean Nouvel 2008 Laureate Acceptance Speech at http://www.pritzkerprize.com/sites/default/files/file_fields/field_files_inline/2008_Acceptance_Speech_0.pdf

Admiral Togo Heihachiro in the Russo-Japanese War

Health Care Communication Methods Essay Free Essays

Communication Coordinators manage their company’s communicating schemes. This includes internal ( coworkers ) and external ( public ) communicating methods. They are in charge of let go ofing information and reacting to any enquiries sing the information. We will write a custom essay sample on Health Care Communication Methods Essay or any similar topic only for you Order Now Communication Coordinators besides manage event planning. communicating budgets. and societal media mercantile establishments. For this paper. I will presume the function of Communications Coordinator for a national drug maker named â€Å"Pharmaco† . One of our medicines at Pharmaco has late been reported to do important negative effects among those prescribed. The medical specialty known as â€Å"Olaz† is prescribed to a big figure of people. To do affairs worse. there have been studies that a well-known public figure is counted amongst the accomplished. Negative feedback from this figure could take down the public sentiment of Pharmaco and damage the company’s credibleness. As Communications Coordinator. I am tasked with the duty of turn toing intelligence studies and the general public sing the state of affairs. Communication comes in a assortment of signifiers including traditional. electronic. and societal media. These signifiers all have their advantages and disadvantages. Each signifier must besides adhere to regulations and ordinances such as the Health Information Portability and Accountability Act ( HIPAA ) . Traditional media encompasses a broad scope of communicating mediums. This includes newspapers. magazines. out-of-door hoardings. direct mail. wireless. and telecasting. Most of the population will at least encounter one of these mediums during their twenty-four hours. Traditional media is advantageous because all of the mediums are one manner signifiers of communicating. This would give Pharmaco the ability to direct a message to the populace. without holding to reply any inquiries instantly. While public interaction is inevitable. traditional media would let clip mediate bringing and feedback. This would give Pharmaco clip to roll up and fix for public interaction. With traditi onal media it would besides be reasonably easy to adhere to HIPAA ordinances because all the information delivered is scripted. Pharmaco would hold plentifulness of clip to reexamine the information and cheque for mistakes. This reduces the possibility of giving private information to the populace. The disadvantage of traditional media is closely related to its advantages. Time mediate bringing and feedback can be dearly-won. During this clip the populace could utilize other signifiers of media to discourse Pharmaco. Without the ability to support itself. negative public sentiment could increase. This in bend brings us to our following media type. Electronic media is a more advanced signifier of communicating compared to traditional. It is besides more synergistic than traditional media. The most common signifier of electronic or â€Å"digital† media. is the cyberspace. The cyberspace is frequently utilised likewise to traditional media. Electronic media is advantageous because of the of all time turning popularity and use of the cyberspace. Peoples are now accessing the cyberspace in the place through a aggressive scope of games consoles and Wi-Fi enabled tablets. smartphones and laptops. giving rise to a tendency of â€Å"multi-screening† ( Internet Usage on Rise. 2014 ) . Airing information with electronic media would widen Pharmaco’s audience. More people could be reached. Plus. it would be easy to maintain information updated. Of class. it should be remembered that this type of media allows the populace to be more synergistic. Pharmaco must be cognizant of those who use computing machines to roll up private stuff ; hackers. We can make our ain web site that will let us to interact with the populace. nevertheless there is a possible for hackers who would take at stealing our private information. They could even pull strings our site into giving out wrong information. Furthermore. suppliers are capable to far more strict guidelines when patient history information is in electronic signifier ( HIPAA Compliance. 2003 ) . If we choose to utilize electronic media. it will be imperative to protect private information. This manner we can stay by HIPAA ordinances. If Pharmaco’s web site is compromised. so there is the possibility that patient i nformation could be every bit good. Pharmaco should besides see societal media. Social media is interaction between the populace that takes topographic point in practical communities or webs. Two of the largest used societal media web sites on the cyberspace are Facebook and Twitter. Both of the mediums allow users to remain in changeless connexion with one another. With societal media Pharmaco would non hold to worry about digital storage of its information. Everything we would desire to show would be stored on person else’s web. Social media would besides let us to remain in changeless contact with those that â€Å"follow† or â€Å"subscribe† to us. This is advantageous because it would give us the ability to immediately turn to public concerns. Coincidentally. the disadvantage of societal media is the demand for changeless reviewing and updating. Furthermore. as with all signifiers of media. HIPAA ordinances must be kept in head. If we choose to utilize societal media. HIPAA conformity must be addressed so that our company does non perpetrate a misdemeanor. Patients should understand that personal wellness information should ne’er be posted. Sing all the information that has been reviewed. I suggest that Pharmaco utilize traditional and societal media. First and first. the public needs to be addressed. A statement should be given to the imperativeness. The statement should allow the populace know that we are cognizant of the studies. It should besides incorporate a sincere apology to all those who affected by our medicine. The message should besides inform the populace that we are making all we can to rectify the state of affairs. We should besides hold a forum where the populace can travel to inquire inquiries. This is where I suggest societal media. I believe Twitter would be the best manner to travel about this. Twitter would let us to be brief and remain in changeless connexion with the populace. It’s of import for the populace to experience as if we are ever available. I besides think it is best non to hold a agency of personal electronic media ( web site ) . All the information that could be related on our web site can be merely as easy relayed on societal media. Furthermore. I find it good to non air a public reference ( I. P. reference ) . This would merely move as a gateway for a system that would finally be connected to our patient wellness records. With societal media cardinal staff should be selected to function as the program’s page decision makers ; these people will be the gatekeepers for entree to the program’s page ( Walters-Salas. E. . 2012 ) . I besides suggest that updates merely be done twice or three times a twenty-four hours. This will let us to command the conversation. instead than being continuously dominated by the populace. Plus. it will let page administrators the clip to execute their normal undertakings. In respects to the well-known public figure. we should non advert them in any of our communications. Patient information is private for everyone. We besides don’t want to look prejudice or more concerned with a individual person’s status. Our messages should invariably turn to those affected as a corporate whole. I believe that this scheme is the best manner to turn to this issue. I have identified the advantages and disadvantages of traditional. electronic. and societal media. Private information and HIPAA ordinances have besides been addressed. My grounds for choosing my scheme has besides been stated. This is a delicate scenario and it’s of import that Pharmaco address it suitably. Mentions Bendix. J. . M. A. ( 2013 ) . New HIPAA regulations. Medical Economics. 90 ( 9 ) . 14-16. 18-20. Retrieved from hypertext transfer protocol: //search. proquest. com/docview/1370703200? accountid=458 Brown. J. ( 2013 ) . How to get the hang electronic communicating with patients. Medical Economics. 90 ( 7 ) . 60-2. 64-7. Retrieved from hypertext transfer protocol: //search. proquest. com/docview/1367086304? accountid=458 Du Pre. A. ( 2004 ) . Communicating About Health ( 2nd ed. ) . Boston. MA: McGraw Hill HIPAA conformity. ( 2003 ) . Corrections Forum. 12 ( 1 ) . 15-16. Retrieved from hypertext transfer protocol: //search. proquest. com/docview/214412170? accountid=458 Internet use on rise. ( 2014. Jun 25 ) . The Advocate Retrieved from hypertext transfer protocol: //search. proquest. com/docview/1539432736? accountid=458 Walters-Salas. E. ( 2012 ) . Social media and HIPAA conformity. Bariatric Nursing and Surgical Patient Care. 7 ( 2 ) . 85-86. Department of the Interior: hypertext transfer protocol: //dx. Department of the Interior. org/10. 1089/bar. 2012. 9984 Weinstock. B. ( 2003 ) . HIPAA and computing machine security. PT. 11 ( 7 ) . 30-33. Retrieved from hypertext transfer protocol: //search. proquest. com/docview/216821722? accountid=458 Wendling. C. ( 2013 ) . The usage of societal media in hazard and crisis communicating. ( ) . Paris: Organization for Economic Cooperation and Development ( OECD ) . Retrieved from hypertext transfer protocol: //search. proquest. com/docview/1468437071? accountid=458 How to cite Health Care Communication Methods Essay, Essay examples

Marketing Intelligence and Planning Management

Question: Discuss about the Marketing Intelligence and Planning Management. Answer: Introduction Auditing refers to process of testing, examining and verifying the various accounting and financial accounts of a business organization. At the time of running any kind of business, the businesspersons need to create many accounts. It is the duty of the auditors to make sure that those financial accounts are free from any kind of material misstatements, fraudulent and threats. At the time of conducting the audit operation for a business organization, the auditors need comply with certain rules, regulations and code of conducts. These are called the Auditors Responsibility. On the other hand, the auditors need to be ethical at the time of audit operation as well. As per the Auditing and Assurance Standard Board of Australia, there are some specific rules and regulation regarding the auditors responsibility and ethical practices. The auditors of Australia need to comply with all these rules and regulations of auditing. However, it needs to be mentioned that the auditing clients can tak e legal actions in case of the violation of these auditing rules and regulations. The corrective measures and safeguards are provided in the Auditing Professional and Ethical Standard Board (APESB). As per the provided case study, Peter Harmon is a professional accountant and does all kinds of accounting works for his clients. It has been seen that Peter Harmon takes 10 percent commission from one of his clients to arrange them buyers among his other clients. As per the Accountants code of ethics, this act of Peter Harmon is considered as illegal and it creates the Self-Interest Threat of the accountants (Knechel and Salterio 2016). As per the Auditors responsibility and ethical practices, the auditors cannot help any clients in their business operations and they cannot have nay kinds of financial interest in the property of the clients. According to the given case, despite being an audit professional, he helped Allied Insurance in their business activities without letting the companies know. This act violates the ethical practices of auditing and poses the Self-Interest Thereat, as there is a business relationship between the audit client and the auditor (apesb.org.au 2017). As per the provided case, Wrench and Company keeps all the details of its clients in its computers. On the other hand, it has been mentioned that the company will allow its clients to access the computer as per their requirement. In this situation, it can be seen that the company allows its audit employees to input the information of other clients. This process violates the principles of confidentiality that states that the auditors cannot disclose the information of their clients to others (Pitt 2014). According to the given case, Stephanie Barry is the audit partner of Williams Pty. Ltd. It is also mentioned that Williams Pty. Ltd. has another accountant for his or her management services. In order to get the opportunity to serve as a management service provider, Stephanie Barry sends unsolicited management service literature to the company. This act violates the ethical code of accounting as Stephanie forces her client to appoint her for the peculiar job (Nicoll 2016). According to the given case, Katrina Ng is the manager of a not for profit organizations; and at the same time, she is one of the member of the board of directors. She performs the role of the member of board of director free of cost. Hence, it can be understood that there is no financial interest of Katrina Ng in the not for profit company. Thus, it can be concluded that Katrina Ng is not violating any ethical principle of accounting by performing both the roles at the same time (Polonsky, Landreth Grau and McDonald 2016). As per the given situation, Peter Beattie performs auditing along with public accounting, tax services, bookkeeping and management advisory for a small firm. There are two situations in this case. If Peter is performing the internal audit for the company, then he does not violate any ethical principles of accounting. On the other hand, if he performs the external audit operation for the company, then he violates the ethical principles as it poses Self-Interest Threat (Shaub and Braun 2014). According to the given case, Hornsby Auditors has taken a big colourful advertisement showing the pictures of their employees in the local newspaper. This act of the company is highly unethical as it violates the principles of ethical accounting. The company can give an advertisement about the organization, but they cannot mention the name of the employees as it is against the confidentiality principle of the profession (Han Fan, Woodbine and Cheng 2013). According to the provided case, David Cheadle performs the audit operation for Nestree Ltd. However, it has been seen the audit fees for the year 2015 is still due and the auditor is about to start the audit work for the year 2016. As per the accountants ethical principles, the auditors cannot start the audit work until getting the fees of the previous audit work. Hence, the act of David is against the ethical principles of auditing. On the other hand, it indicates that the auditor may have another financial interest in the audit client (Carson, Redmayne and Liao 2014). As per the principles of auditing, it is the responsibility of the management of the audit client to provide all the necessary information to the auditors at the time of conducting the audit operation. This process makes it easier for the auditors to conduct the audit operation. In this case, due to an unmentioned reason, the auditor was unable to get confirmation from three major clients of the company. However, by using different audit procedure, the auditor obtains the information about those three clients and made himself satisfy about the balance sheet of the company. In this case, the auditor will issue an Unqualified or Clean Audit Report as the auditor has considered that the financial statements of the company are true and fair (Czerney, Schmidt and Thompson 2014). Auditing is the kind of profession where the auditors need every kinds of financial information of the audit client. Hence, it is the responsibility of the management to permit the auditors to use all the necessary financial information. In this situation, it can be observed that the audit client restricted the auditor to observe the property, plant and equipment of the organization. It is essential for the auditor to use the information about these items as they are making up 20 percent of the total assets. The auditors report will not be true and fair without all these information. Hence, in this case, the auditor will issue Qualified Audit report as he does not have enough evidence of those particular assets (Saonm.org 2017). As per the above discussion, it can be understood that it is the utmost responsibility of the management of the audit client to disclose and include all the necessary information about all the major assets and liabilities. In the given case, the client has excluded the disclosure of a contingent liability that can become an important part of the financial statement of the company. As per the situation, the auditor is unable to get necessary information in order to make fair and true auditors report. Hence, in this case, the auditor will issue the Disclaimer Opinion. As per this opinion, the auditor will conclude that the inclusion of that contingent liability may affect the financial statement of the organization (Kachelmeier, Schmidt and Valentine 2016). It is the responsibility of all the business organizations to follow the rules and regulations of Generally Accepted Accounting Principles (GAAP). The accounts part of the business needs to be done as pet the GAAP principles. The GAAP principles say that the companies need to keep proper record of all small and major transactions of the business in the proper way. It can be seen in the given case that the organization did not maintain the major cash transactions and they cannot be tested further even by the auditors. Hence, in this situation the auditor will issue Adverse Opinion that states that the financial reports of the organization is not properly made as per the GAAP principles and they are not fair and true (Lubbe, Modack and Watson 2014). At the time of auditing the financial accounts of the audit clients, it is must that the auditors will be provided with every kinds of financial information. They need to be provided with the opening and closing balance of all the financial accounts. As per the given case, it can be seen that the audit client will not provide the opening balance of the financial accounts. However, the auditor is satisfied that there is not any kind of material misstatement. In this situation, the auditor will issue Disclaimer Opinion that will include that the presence of that information may affect the financial position of the organization (Carson, Fargher and Zhang 2016). The Australian Accounting Standard has formed many accounting rules and regulations that all the companies need to comply with at the time of carrying on the business operations. The given case states that the auditing client does not follow the Australian Accounting Standard. This situation implies all the accounting and financial transactions of the organization are not complied with the principles of Australian Accounting Standard. On the other hand, the company has been operating for five years. Hence, in this case, the auditor will issue the Adverse Opinion that will state that the financial statements are not fairly presented and they are not made as per the requited rules and regulations (Rahman 2013). As discussed above, the Australian Accounting Standard formed some accounting rules and regulations that all the Australian business organizations need to be followed. As per the rules and regulations of Australian Accounting Standard, Last in Last out (LIFO) method cannot be used for inventory valuation for any organization. However, the provided situation implies that the audit client has been using LIFO method that is disallowed by the Australian Accounting Standard. Hence, the auditor will issue the Adverse Opinion that will state that the financial statement of the organization is not fair and true, as the organization has not followed the accounting principles (Abad, Snchez?Ballesta and Yage 2015). According to the given situation, it can be seen that there is not any kind of material misstatement in the accounts of Numark as per the report of the auditor. However, the existence of the company as a going concern is in doubt as the major customers of the company are liquidated. In this kind of situation, the auditor will the Qualified or Clean Opinion as all there is not any kind of material misstatement in the financial statement of the company. On the other hand, the auditor will include the current condition of the company so that the investors can have the knowledge about the current position of the company (Feldmann and Read 2013). Conclusion As per the above discussion, it can be observed that the auditors need to comply with all the rules and regulations of the Australian Accounting Standard. Not complying with these rules and regulations is a serious offence in the audit operation. Another important aspect is that based on the audit reports, the auditors issue the suitable audit opinion. Based on the total study, some recommendations are made below; It is recommended that the auditors should comply with all the rules and regulations of Australian Accounting Standard at the time of conducting the audit operation. The auditors need to be ethical and responsible at the time of performing the audit operations. They should maintain the responsibility of the auditors that are mentioned in APES 110 and Australian Accounting Standard. It is recommended that the management of the audit clients should provide all the necessary information to the auditors. This process will lead in better audit operation. It is recommended that the companies should follow the accounting principles and guidelines of Australian Accounting Standard for their audit operations. It is recommended that the auditors should issue the audit opinion after taking into consideration all relevant factor of the auditing client. References Abad, D., Snchez?Ballesta, J.P. and Yage, J., 2015. Audit opinions and information asymmetry in the stock market.Accounting Finance. apesb.org.au. (2017).APES 110 Code of Ethics for Professional Accountants. [online] Available at: https://www.apesb.org.au/uploads/standards/apesb_standards/standard1.pdf [Accessed 21 Jan. 2017]. Carson, E., Fargher, N. and Zhang, Y., 2016. Trends in Auditor Reporting in Australia: A Synthesis and Opportunities for Research.Australian Accounting Review,26(3), pp.226-242. Carson, E., Redmayne, N.B. and Liao, L., 2014. Audit Market Structure and Competition in Australia.Australian Accounting Review,24(4), pp.298-312. Czerney, K., Schmidt, J.J. and Thompson, A.M., 2014. Does auditor explanatory language in unqualified audit reports indicate increased financial misstatement risk?.The Accounting Review,89(6), pp.2115-2149. Feldmann, D. and Read, W.J., 2013. Going-concern audit opinions for bankrupt companiesimpact of credit rating.Managerial Auditing Journal,28(4), pp.345-363. Han Fan, Y., Woodbine, G. and Cheng, W., 2013. A study of Australian and Chinese accountants attitudes towards independence issues and the impact on ethical judgements.Asian Review of Accounting,21(3), pp.205-222. Kachelmeier, S.J., Schmidt, J.J. and Valentine, K., 2016. The disclaimer effect of disclosing critical audit matters in the auditors report. Knechel, W.R. and Salterio, S.E., 2016.Auditing: assurance and risk. Routledge. Lubbe, I., Modack, G. and Watson, A., 2014. Financial Accounting GAAP Principles.OUP Catalogue. Nicoll, P., 2016.Audit in a democracy: the Australian model of public sector audit and its application to emerging markets. Routledge. Pitt, S.A., 2014.Internal audit quality: Developing a quality assurance and improvement program. John Wiley Sons. Polonsky, M.J., Landreth Grau, S. and McDonald, S., 2016. Perspectives on social impact measurement and non-profit organisations.Marketing Intelligence Planning,34(1), pp.80-98. Rahman, A.R., 2013.The Australian Accounting Standards Review Board (RLE Accounting): The Establishment of Its Participative Review Process. Routledge. saonm.org. (2017).TYPES OF AUDIT OPINIONS. [online] Available at: https://www.saonm.org/media/uploads/OSA_Audit_Overview_Jan_19_2016.pdf [Accessed 21 Jan. 2017]. Shaub, M.K. and Braun, R.L., 2014. Call of duty: A framework for auditors ethical decisions. InAccounting for the Public Interest(pp. 3-25). Springer Netherlands.