Marketing Strategy College Essay Example | Topics and Well Written Essays - 1250 words

Marketing Strategy College - Essay Example These products will be marketed with unique capabilities and innovative designs that would differentiate it from its competitors. The products would be positioned as a highly differentiated product that adds value to the customers. The high-technology market is very much competitive with existing rivalry between successful companies such as Apple, Hewlett-Packard and Dell. Each company desires leadership in the market and utilizes aggressive marketing strategies in order to position their products as the preferred product in the technology market. EJ's Innovation and More will be playing in the same market and would compete with these companies. The company aims to market its desktops and laptops in all the fifty states of United States and its territories. It is the goal of the company to penetrate the US market and acquire its share. The high-technology market can be segmented according to the different operating variables of the customers and their buying behavior. The table below summarizes the segmentation in the technology market. The end-users are mostly working in technology professions. The customers are made up of commercial artists, designers and creators. They are interested in the number of capabilities and the latest developments in computing. They are innovators who look for new ways to produce better service in their profession. They buy value-added computers at par with the value for their money. Pioneers (Secondary Target Segment of EJ's Innovation & More) The end-users are lured by friendly design of the product, technical support and reassurance from marketers. The customers are made up of high-tech managers and their assistants. They want computers that satisfy their need for status but are easy to use. Companies mostly purchase their computers. Skeptics The end-users have few motivations with few inhibitions to adopt technologies. The customers are made up of home producers and parents who prefer computers that can be used for a variety of purposes and are not highly priced. Paranoids The end-users should be offered high levels of reassurance about the safety and security of technologies. The customers are mostly businesses that deal with sensitive materials such as banks and government agencies. Laggards The end-users may be reached out by being offered streamlined and easy-to-use offerings. The customers are mostly modern students who prefer economical packages. Service Quality Joseph Juran, a quality management guru, emphasized the role of management and stressed the definition of good quality as satisfying customer requirements and demand (Beckford, 2002). In service quality, the perception of the customer is ultimately the measurement of quality such that measuring customer satisfaction is the most common method of determining quality. However, the issues which determine customer satisfaction are varied and are often affected with the mood of the customer as with the provision of service (Rowbotham, Galloway, & Azhashemi, 2007). The customers tend to evaluate service quality through personal comparison with what they expect against what they perceive and experience. Several factors can influence

The Game of Pig Portfolio Essay Example for Free

The Game of Pig Portfolio Essay To play the game you need a regular 6-sided die. Each turn of the game consists of one or more rolls of the die. You keep rolling until you get a 1 or decide to stop. You may choose to stop rolling at any time. If you stop rolling before you get a 1 your score for that turn, your score is the sum of all of the numbers you rolled that turn (e. g. if you roll a 4, 6, 3, and 2 your score is 15 pts. ). But, if you roll a 1 in that turn your turn is over and you receive 0 pts. for that turn. The central problem in the unit is finding strategies for several different probability games. The key ideas were developed in the unit through the presentation of many games and variations of those games to us. The key ideas helped us to solve the central problem by giving us many opportunities to learn how to solve strategies for probability games. In each different game there was a new game or variation in which we could find a new way to find optimal game strategies for probability games. Why I chose each item: Homework 27: The Pig and I: This piece of work begins to explains the basics of what we learned in the unit. Homework 28: Beginning Portfolio Selection: The pig and I: This explains the main points of the unit (Theoretical and experimental probability) and also begins to show the reasons to choose certain pieces of work. Spinner Give and Take: This was chosen because it shows the basics of theoretical probability in great detail. The Game of Little Pig: This was chosen to show the many variations of games we learned to play, and the beginning steps of finding a strategy. POW 7: Make a Game: This was chosen to show how to make a game based off of the basic principles of probability games, it also shows how to make strategies for new games. Homework 7: Portraits of Probabilities: This was chosen as a basic block that began the whole unit and how to show probability in many different models. Homework 9: Rollin’ Rollin’ Rollin’: This was chosen to show the basics of dice probability, a very important section of this unit. Homework 11: Two Dice Sums and Products: This was chosen to show the many types of probabilities in dice probability, it also shows how to find what is most likely to happen. POW #4: A Sticky Gum Problem: This was chosen to show in depth theoretical probability. POW #6: Linear Nim: This was chosen to show in depth experimental probability, as well as strategies to find the best strategies to win probability games. It was also chosen to display my best work. Homework #25: Should I go on? : This was chosen to show how to make decisions in probability games as well as to display some of my better very thorough work. Personal Growth: For me I feel that the core ideas of this unit will make me think twice on my strategies in probability games before playing using them. I learned a lot about probability in this unit; it’s not as simple as I thought. There are many calculations you must learn how to do and there is obviously so much more behind the strategies and probabilities that I am yet to discover, for example, statistics class. Best Strategy: The best strategy is to get to 20 points and end your turn. This should take roughly 5 rolls of the dice seeing as the expected value per roll is 4. Four multiplied by five is 20. You should take 5 rolls because after five rolls the expected value of points begins to go up by smaller and smaller margins.

Children Poisonous Plant

Children Poisonous Plant Poisonous Plants All children are little explorers; they are the best at finding things that us grown ups, never see. I have had experiences with this; my three children seem to find things around the house, which I never see or never thought, would be there. I have my house safety ready for my children or any child that comes into my house, but its not safety ready for their mouths. I dont think that they make a safety device to put on their little mouths, although that would be easier. When my children are outside they love the flowers, vines, plants, and the different kinds of berries, that they see and will find on the ground. I am always telling them that things that are pretty dont mean that they are good, but they are kids. They dont really see danger especially with plants, flowers, and berries. Thats why I think its very important to educate safety about the different types of plants, flowers, and berries with children. Especially, teaching them that all plants arent good plants. There are so many plants, flowers, and berries that are poisonous. I learned things about plants that I hadnt really thought of, before. I researched the different kinds of plants, flowers, and berries that are poisonous; these are the ones that will probably be the most importance for our children to know and to be educated about. Dont take me wrong, as if the others arent important, because they are. All poisonous plants are important to our children as the things in their everyday lives are. The most common Poisonous Plant that my children are aware of is the Ivy, Oak, and Sumac Plant. These are the ones that I educated my children on first. I knew that the other plants, flowers, and all the other berries would be educated on later. I wanted to get the Ivy, Oak, and Sumac out there in the opening for them to understand this better, because just about everywhere we go there is a mess, of one of these three, hanging around, calling out childrens names. I was taught, when I was young, an old saying that I always think of when I see these three plants. I have taught this to my children also. ‘Leaves of three, Let them be.† I was surprised to find a website that actually said the same. This is amazing that after all these years, that this saying is still being said, which is a good thing. Children love rhymes, so I knew this would linger with them for a long time. It works too, because if were out I hear them saying this if there are plants around. One time, my se ven year old, she was playing with her brother and I guess she thought that he was heading toward the plants that were under one of the trees, because she yelled so loud at him. Then I saw her run to him and she was telling him to count the leaves but never touch them. Then I heard her say, â€Å"see thats why you dont touch them.† Thats when I heard them singing the rhyme. â€Å"Leaves of three, Let them be.† The tissues of all these plants contain poisonous oil. This oil is what causes the plants to be so dangerous. If the oil was to ever come in contact with your skin, soap and water should be used as quickly as possible. The smallest amount of this oil on the skin can cause serious problems. From experience, I have seen red blistering patches form on the skin that will spread through out your body. These patches can be very itchy with some soreness. They make some lotions, like Calamine Lotion, that you can use to prevent the spread and dry out what has already been spread. My son just runs past a couple of plants, of the Ivy, in the back yard, and he ends up breaking out all over. My son and I are very much allergic to the Poisonous Plants, Ivy, Oak, and Sumac. We have to get medical attention as soon as possible when we noticed an outbreak. The other Plants, Flowers, and Berries are: Seeds from Apples, the leaves and pits from Peach, Plum, Apricot, Almond, and Cherry, the leaves berries and roots from the Pokeweed, the leaves-not stem from the Rhubarb, Foliage and vines of the Tomato, and Lilies. These are the few that had a surprise on me. There are plenty more to share also like; Aconite, Castor Oil Plant, Deadly Shade, Delphinium, Foxglove, Oleander, Privet, Yew, Autumn crocus, Azalea, Angels Trumpet, Caladium, Daffodil bulbs, Daphne the berries are poisonous, Datura nightshade, Dumbcane, English Holly the berries are poisonous, Hyacinth bulbs are poisonous, Bittersweet, Bleeding Heart, Black nightshade, Darnel, Deadly nightshade, Death Cama, Elderberry roots, Elephant ear-which I never knew, Horse Chestnut, Hemlock, and many more. An accurate list for all Poisonous Plants, Flowers, and Berries can make a nice educated planning for the children to know more about their surroundings. Most of these plants are where our children are. Some of the plants are probably not known to be poisonous, but are. It is very important to start educating the children at a young age, so they will grow with the knowing, that all things arent good for them. There are many ways of getting the young to understand these things. They especially like when they are hands on, with an experiment. Trying somethings like art, touring the outdoors, and/or books are even a hit, with the children. There are several books that talk about poisonous plants on childrens level. Some of the childrens books could be; Dumb Cane and Daffodils: Poisonous Plants in the House and Garden and Moonseed and Mistletoe: a Book of Poisonous Plants. Making learning fun for the child will teach them a lot. Childrens safety, health, and nutrition are so important for them. Making them understand that, in a way that they can understand it, is the joy when working with young children. All the references that I used to complete my paper are included in the footnotes through out the paper.

William Randolph Hearst :: essays research papers

William Randolph Hearst   Ã‚  Ã‚  Ã‚  Ã‚  George Hearst, William’s father was born in 1820 on a frontier plantation in Franklin, Missouri. George’s father died when he was 26. George was a very hard worker and loved his family very much. He worked odd jobs and in mines to pay off his fathers debt and to take care of his mother, sister and little brother. Mining fascinated young George and even though he could barely read he dwelled into geology books to learn more.   Ã‚  Ã‚  Ã‚  Ã‚  In 1848 word started to spread like wildfire about Sutter’s mill and the very precious metal that was found nearby. In 1849 George, now in his early thirties, and fifteen other anxious miners packed up their things and made the long trek towards California via the California-Oregon trail. This trek was more than 2,000 miles and took them more than 6 months in a wagon train. George became very ill not long after departing Missouri with cholera. A lesser, undetermined man would have died. George was bound and determined to start his new life with a huge fortune. George was very unsuccessful for nine whole years until he joined some friends and they all went in on the Comstock Lode. This cost them 450 dollars between them and made all of them extremely wealthy. By now George was a seasoned miner and by â€Å"reputation had a uncanny sixth sense about mines—some miners and prospectors called him the best judge of a mine in the country(p.14 W.R.H). Every thing was going so well for George until he heard his mother was ill and was needed back home. George headed back home to Missouri at the age of forty. While tending to his family he met a young woman named Phoebe Apperson. She was only eighteen years old. They married in 1862 just after the civil war broke out. George and Phoebe made their way back to California by way of boat through the Panama Canal and on April 29, 1863 they gave birth to William Randolph Hearst. Williams’s mother was very loving and attentive. She never left his side. George, willies father, was not. He was very preoccupied with his mining interest and his new business adventures. He owned property all over the western states and was a senator too. Meanwhile, when Williams mother wasn’t taking care of him at home in California, they were traveling the world. Phoebe loved to see Europe.

Rural-Urban Inequality in Contemporary China Essay -- impact of PRC Hok

Introduction -- The Summary of the Reading Materials: 　　The PRC hukou system, whose formal name is â€Å"huji† system, institutionally divides and organizes the Chinese people. To fully appreciate the significance of the hukou system, however, is not easy, even though many, especially those who have lived under the system, can vividly and endlessly attest its mighty presence. For it extensively and powerfully affects almost every aspect of the Chinese society and way of life. In this process, the hukou system tends to generate multifaceted, sometimes even contradictory and conflicting effects on China’s politics, economy, and social life.In politics,the PRC hukou system established stability, authoritarianism, and Elite Class. In economics, the hukou system has allowed the PRC to circumvent the Lewis Transition (also known as Lewis turning point, made in 1968 by Lewis, describes with the growth of rural economic , cheap labor after being fully absorbed, their wages will rise significantly. Lewis displayed wit h this theory of industrialization and urbanization are the best means to combat rural poverty) and hence to enjoy rapid economic growth and technological sophistication in a dual economy with the existence of massive surplus labor, however, the hukou system has created tremendous irrationalities, imbalances, and waste in the Chinese economy and barriers to further development of the Chinese market. At the same time, the PRC hukou system has generated a regionally uneven development and spatial inequality, such as the capita income gap, legal minimum wages, the amount of Welfare Pay. The PRC hukou system made a horizontal stratification in social life: Chinese culture, social stratification, and social norms and values have all d... ... new resources to finally overcome the wide cleavage between rural and urban that has characterized Chinese society since the 1950s, only a sketchy overview pf some the initiatives will be presented. 　　 Conclusion 　　Unlike population registration systems in many other countries, the PRC hukou system was designed not merely to provide population statistics and identify personal status, but also directly to regulate population distribution and serve many other important objectives desired by the state. In fact, the hukou system is one of the major tools of social control employed by the state. Its functions go far beyond simply controlling population mobility. Through nearly fifty-year’s development, the PRC hukou system constituted rural-urban inequality in contemporary China, which has been bringing profound influences on Chinese politics, economics, and social life.

Banks and Credit System of Exchange Essay

Definition of Banks—Banks are financial institutions that help people to save and borrow money.In a growing economy, the banks help to create a new pool of money to be ised for other economic activities.They complement the money or cash system of exchange with the system of credit. History of Banking in the Philippines During the pre-colonial period, Filipinos also saved and borrowed money, but usually this was done by families, relatives of tribal leaders.The oldest written relic of our precolonial past is the famous Laguna Copperplate inscriptin (LCI), which contains a record of a debt payment in 900A.D.It proves that we have a longt tradition of honoring our debts in our culture. Modern banking, as we know it, really began with the coming of the Europeans. The first credit organizations were the Obras Pias(pious work), created by the Spanish colonial government starting in the 16th century. It is interesting to know that the early Catholics in the Philippines were taught how to tithe(give 10 percent of income to the church).Thus, thye early church in the Philippines was able to collect a fund od money, and its growth and good works increased tremendously. The first general bank in Southeast Asia was the Banco Espaà ±ol-Filipino (now known as Bank of the Philippine Islands), which opened in 1851.It was given authority to issue bank notes.Soon, other banks were opened.The Catholic Church anf their trustees owned and operated most banks during the Spanish colonial period. During the American period, more banks began operations. In 1906, the government established postal savings banks all over the country to bring banking closer to the people.This Promoted the habit of thrift and savings among low-income groups. Now Americans, Chinese and Filipinos also entered the picture. In 1916 the philippine National Bank was organized. Other banks which followed were the China Banking Corporation and the Philippine Bank of Commerce.Before World War II there were 17 banks in the country. The PNB and Postal banks were owned by the Catholic Church and religious organizations, and two by Filipinos and others. The Japanese m,ilitary occupation in 1941-45 briefly restructed Philippine banking. Only Japanese and their Filipino sympathizers were allowed to operate banks. In 1946, after independence, the otigins of our modern banking system were established. Prewar banks were re-opened and resumed operations. The Central Banking Act was passed in 1948. Today, there are thousands of banks all over the country, and some Filipino banks have opened branches abroad. Tyhe Volume of banking services has also increased, as more and more services are being offered. Among these services are car loans, time deposits, automatic tellers, dreive-in windows, night depository, safe deposit boxes, payroll handling, automatic debits, and many more. KINDS OF BANKS There are different kinds of banks as follows: 1. Rural banks-These are located mostly in the countryside. The government encourages the establishment of these small banks in order to bring asavings and banking closer to people in the provinces. For example, a group may set up a rural bank with P20 million capital outside of metro Manila or cities; but p50 million is needed for a bank in the city. The main reason for rural banks is to help farmers with agricultural loans. In 1994, the Pagsanjan Rural Bank founded by Victor Zaide cabreza and Soledad Benitez Cabreza, won the award fo â€Å"Outstanding Rural Bank in he Philippines† 2. Savings and loan association—These small banks gather savings and invest them in long term securities, such as housing loans. A good example is the Monte de Piedad Bank. 3.Special government banks—The Philippine government established several bnks to handle specific duties involving its financial projects.For example, after the war, the Rehabilitation and Finance Corporation (RFC) was created to receive postwar reconstuction funds ang give financial aid to the war-damaged economy. The RFG eventually beame the Development bank of the Philippines (DBP). The Land Bank of the Philippines (LBP) helps the government implement the land reform program. The Philippine Amanah Bank was organized in 1970s to cater for the growing economic needs of Muslim Filpinos. The government may also operate postal banks within selected post iffides around the country. Many small savers and children like to use postal banks because it is closer and more familiar to them. 4.Commercial banks—These make up the biggest banking group, and comprises nearly 50% of the total banking resources in the country. The main function of this type is to supply the circulating capital for the economy in the form of short-term loans.Example are the Philippine National Bank, Metrobank, BPI, FarEast Bank and Trust Company and others. 6.Universal Bank- Also known as a ful-service bank, a universal bank provides more servies than a commercial bank. Banks which have reached a capitalixation of P50 million or more can apply for a universal banking liscence. A universal bank can make more investments and lending.It can act as an investment house, a savings bank etc. It can invest directlyin private companies. Several banks are iniversal banks, starting with the Philipine National Bank, republic Planters Bank, United Cocunot Planters Bank, Allied Bank, PCIB, BPI, Far East Bank and Trust Company, and Metrobank. 6. international banks—As the name says international banks have operations in more than one country. Some Filipino bamks have branches in other countries, e.e. PNB, FEBTC, etc. Similarly, some foreign banks have branches in the Philippines, e.g. Hongkong ang Shanghai Chartered Bank, Citibank, Australia New Zealand, etc. Apart from the private banks, thee are government-owned banks, such as the International Bank for Reconstrucyion and Development (IBRD or World Bank) ased in Washington, D.C.; the Asian Development Bank (ABD) based in Metro Manila; the Bank of International Settkements (BIS) based in Basle, Switzerland. The Uses or Function of Banks— The services of banks are: 1.To accept aand guard deposits of money.People go to a bank because they trust that their money will not be stolen inside.ThePhilippine Deposit Insurace Corporation (PDIC) encures each depositor’s money up to a limit. In case the bank closes doen or is robbed, the depositor will still get their money bacl up to a fixed limit. In turn, the bank keeps a written list of the deposit in a savings book, a monthly statement or a certificate . For the right to use the money, the banks pay interest. 2. to lend money. Banks led money to qualified clients. in this way, the bank earns interest and profits. loans are ofdifferent kinds: are short-term. Loans may also be typedaccording to purpose( car loan, housing loan, business loan etc.) This may be a property title, which the bank can get in case the loan is not paid. Next, bigl loans must have a co- signer or one who will guarantee to pay the loan if the borrower defaults 9faiks to pay). 3.To remit and collect money. Banks als transfer or collect money for clients. for example, overseas contract workers can send their remittances to family through a bank to be picked up in Manila by the relative. A businesman can pay for a supply ordered from abroad through a local bank which send the payment to the foreign supplier. Usually, a bank has a correspondent bank abroad in case it does not have branches ther. Banks accept checks, bank dreafts or telegraphic transfers from other banks, according to certain conditions. 4..To perform legal roles like supervising a business, managing a private

The Impact of Colonialism

It is almost a given now that most everyone considers colonialism as a mistake. They thought that the spreading of ideas, culture, and religion would have a positive effect on the native cultures they colonized. In fact though, these changes had an adverse effect on the peoples of these countries. For although many laud the efforts of these countries to spread Christianity, some question the motives of these countries in dealing the everyday needs of these people. In seeing the natives as inferior the mother countries were able to justify their treatment of them. At this time many subscribed to the belief of manifest destiny and social Darwinism. This is the belief in which the colonizing of other countries is justified by the belief that if God hadn†t wanted these people to be colonized He wouldn†t have let it happen, or would have provided the colonized with the same technology which would make an invasion impossible. Another item that has caused a lot of strife within the lives of the natives is in the area of education. For many natives the history of their country before colonization is very foggy. They have been schooled from day one on the histories of their European conquerors, but seldom is the history of the native cultural even discussed let alone taught. This reminds me of the point made in Jamaica Kincaid†s novel â€Å"A Small Place† in which she comments about getting a day off of school for Queen Victoria†s birthday. In the book Kincaid states that most of the people on the island of Antigua don†t even realize why they have been given a holiday. This type of confusion is typical in dealing with the relationship between colony and colonizer. It is however easy to sympathize with the colonizing country because they are teaching the only thing they know. They can†t teach about the native culture because they have no clue of the history. In fact probably the best method would have been to leave the history part of education in the hands of the natives. In other subjects, such as math, the colonizing may then be able to add insights that may not have been apparent to the natives. But as for the history of the country, there is nothing that a colonizing country can tell a native culture that wasn†t already known. As Jamaica Kincaid implies in her book, if there is one thing that was sorely missed after the English left Antigua it is the fact that for the first time in Antigua there were quality built, well organized places to learn. As kincaid explains in the book, the beautiful library built by the British has since been demolished. And although the renovations for a new one were supposed to end years ago it hasn†t worked out that way. The library has now been moved to a tiny apartment above a grocery store. Where once these books had been categorically stacked on shelves, they were now gathering dust, strewn across the floor and randomly inserted into cardboard boxes. This demise of education in Antigua says only one thing to me, that being that the emphasis of the government is in the wrong place. It is true that Antigua has had their problems with a corrupt government that is more interested in padding their pockets with foreign money than doing anything to improve the state of education. For what does it mean when you have a Minister of Education, possibly that you have no education? Often in looking for the hard-hitting effects of colonialism, the biggest effects are often missed. While pondering the effects of religion, commerce, and education, sometimes the effect of prejudice is left forgotten. We must realize that these are human beings that, in some cases, have just recently gained independence from their mother country. The problem with one country capturing another is the fact that the capturing country now thinks they are in some way superior to the country they have defeated. There is an air of inequality in these situations. One country is taught to feel as if their people are inferior and are therefore subject to obey the laws and rules set down by the ruling peoples. The obvious problem that arises from this position is the fact that there is now a proud native people that have been reduced to feeling as though they are less than the Europeans who have colonized them. This in turn creates a ripple effect that infects the future generations that also feel as though they are inferior. Hopefully eventually this lengthy chain ends, and a few are able to see beyond the situation being presented directly in their face. They are able to see that the prejudice is simply one country trying to keep another subservient to their wishes. And are in turn able to avoid the pit to which every other native has fallen victim to. These are sometimes the leaders that are able to lead their countries out of colonialism and into independence. Then again these leaders sometimes end up being as ruthless, or worse, than the colonizing country. This is where Kincaid†s comment from her book must be looked at a little more closely. She states that it is unfair to harshly judge the job of ruling that the Antiguans did after independence. Her point is that if corrupt ruling is all that you have ever witnessed, one can†t be expected to know how to suddenly run a successful country. For in many of these countries they are neck deep in problems with no end in sight. Yes, they were given their independence by the mother country, but in most cases the natives were left high and dry by the mother country financially. In conclusion, it is unfortunate that our world has been marred by the practice of colonialism. And even more unfortunate that so many countries in the world subscribed that same practice. It is hard to argue that we as a people have matured all that much since the days of colonialism. But if we as humans are able to avoid this terrible practice we are taking a step in the right direction.